HOW IT WORKS

From a search to a campaign plan.

Four steps to research your audience, choose your keywords and keep the next actions clear.

  1. 01

    Find the right keywords

    Enter a keyword, domain or page URL. Keyword searches put your requested term first, followed by related terms. Website searches show the keywords relevant to that site.

    Click a keyword to explore it further. Additional suggestions open their own research results.

  2. 02

    Choose clicks or spending

    Compare each keyword’s estimated clicks, CPC and total. Add to cart opens a quantity dialog, where you can choose clicks or spending before confirming.

    Spending follows whole-click amounts. Use Modify or Remove to adjust the cart before submitting.

  3. 03

    Prepare and submit your campaign

    Sign in, provide the destination URL and submit your order request. In My account, organize your campaign and its ads. New campaigns wait for administrator review.

    If changes are requested, update the campaign, reply and submit it for review again. Approval does not automatically start delivery.

  4. 04

    Manage activity in one place

    Campaigns contains your keywords, ads, review activity and traffic reports. Choose a date range and daily or hourly grouping to inspect the available reporting history.

    Once live delivery is connected, approved campaigns can be started or paused explicitly. Current saved reporting history is separate from live ad delivery.

FIND YOUR WAY AROUND

Public pages outside. Your work inside.

Use the top menu to explore and get help. Open My account for your campaigns and account details.

YOUR NEXT STEP

Start with a keyword.

Explore keywords, compare estimates and build your advertising plan.

Research keywords