FREQUENTLY ASKED QUESTIONS
A few answers before you start.
Help with research, campaign planning and your account, all in one place.
Research & pricing
Understand the numbers before choosing keywords.
What can I search for?
You can search for a keyword, a domain or a specific page URL. Auto detects the input type, or you can choose the type yourself. Keyword results start with the requested term; website results list relevant keywords.
What do clicks, CPC and total mean?
Clicks is the calculated traffic estimate for a keyword. CPC is the price per click, shown to two decimal places. Total is the selected number of clicks multiplied by that CPC. These are planning estimates and do not guarantee inventory, conversions or sales.
Can I choose a spending amount instead of clicks?
Yes. Add to cart opens a dialog with Clicks and Spending options. Spending uses whole-click increments based on the keyword’s CPC, so the chosen amount matches the click quantity. You can use Modify in the cart to change it later.
Why might a keyword have no estimate?
Available data varies by keyword and market. If there is not enough information for an estimate, a result can be unavailable. Try a related term or open an additional suggestion as a separate search. An estimate is not invented just to make a keyword purchasable.
Campaigns & reporting
Know what happens after the cart.
Does submitting an order start advertising?
No. Submission saves an unpaid order request and a campaign for administrator review. It does not charge your account or start delivery. Live payment processing and ad delivery are not connected yet.
What if an administrator requests changes?
Open the campaign in My account, read the administrator’s note and update the requested details. Add a reply and choose Submit for review. Requested-change campaigns remain in the review workflow until a decision is made.
Can I use banners and my own destination URL?
Yes. Campaigns have a destination URL, and you can manage text ads and uploaded banners in Banners & ads. Reuse those assets with relevant campaigns and complete the required campaign details before review.
How do I view traffic and start or pause campaigns?
Open Campaigns and select a campaign. Statistics supports preset or custom date ranges with daily or hourly grouping in UTC. Current saved history is not live delivery. Start is unavailable until a delivery service is connected; approval alone never starts a campaign. Existing running intents can be paused.
Accounts, payments & help
Manage access and find the right support route.
Do I need an account to use research?
You can explore research, About, How it works, FAQ and Contact without signing in. Sign in to save order requests and manage campaigns, creative, your profile and billing history. Your cart is stored in this browser until you submit a request.
How do I reset my password?
Open My account and choose Forgot password on the sign-in form. Follow the email instructions to set a new password. Use the same email address as your existing account.
Are ads charged per click or per impression?
The planned advertising model charges per click for both keyword and banner formats. There is no impression-based purchase in the current workflow. Real payments are not connected yet, so saved amounts are not settled charges or available live funds.
How can I add funds or get help with billing?
Billing is inside My account. Funding, payment-method authorization and automatic refill are unavailable until real payment services are connected. For questions about an account, order or saved history, use Contact and include the relevant reference. Never send passwords or full payment credentials by email.
Still have a question?
Tell us what you’re trying to do and include an order or campaign reference if you have one.