FREQUENTLY ASKED QUESTIONS
A few answers before you start.
Help with research, campaign planning and your account, all in one place.
Research & pricing
Understand the numbers before choosing keywords.
What can I search for?
You can search for a keyword, a domain or a specific page URL. Auto detects the input type, or you can choose the type yourself. Keyword results start with the requested term; website results list relevant keywords.
What do clicks, CPC and total mean?
Clicks is the calculated traffic estimate for a keyword. CPC is the price per click, shown to two decimal places. Total is the selected number of clicks multiplied by that CPC. These are planning estimates and do not guarantee inventory, conversions or sales.
Can I choose a spending amount instead of clicks?
Yes. Add to campaign opens a dialog for clicks or budget per 30 days. Budgets use whole-click increments. Campaign setup lets you choose 30–90 days and shows the full-period click target and maximum cost. CPC is always per click.
Why might a keyword have no estimate?
Available data varies by keyword and market. If there is not enough information for an estimate, a result can be unavailable. Try a related term or open an additional suggestion as a separate search. An estimate is not invented just to make a keyword purchasable.
Campaigns & reporting
From a draft to approved delivery.
Does submitting a campaign start advertising?
No. Submission creates a campaign for administrator review and allocates no money or traffic. After approval, confirm funding and Start. Allocated money is spent only on valid delivered clicks. New campaigns use confirmed advertising balance. Top up by Wire Transfer, ACH or Zelle where available; an administrator confirms receipt. Live delivery remains disconnected.
What if an administrator requests changes?
Open the campaign in My account, read the administrator’s note and update the requested details. Add a reply and choose Submit for review. Requested-change campaigns remain in the review workflow until a decision is made.
Can I use banners and my own destination URL?
Yes. Campaigns have a destination URL, and you can manage uploaded JPG, PNG and GIF banners (up to 1600 × 400 pixels; recommended 1400 × 350) in Banners & ads. Reuse those assets with relevant campaigns and complete the required campaign details before review.
How do I view traffic and start or pause campaigns?
Open Campaigns and select a campaign. Performance supports preset and custom dates with daily or hourly grouping in UTC. Approved campaigns require sufficient confirmed advertising balance before Start. Pause releases unserved traffic but keeps the original end date and unused funding allocation. Resume rechecks availability. End releases unused funds; it never erases past spending. Live delivery remains disconnected.
Accounts, payments & help
Manage access and find the right support route.
How do balance top-up bonuses work?
Choose a bank transfer of at least $500 in Billing. The first $500 earns a 5% bonus, the next $500 earns 10%, increasing by 5 percentage points per $500 portion to a 50% cap. Transfer $500 for $525 of advertising balance, $1,000 for $1,075, or $3,500 for $4,200. Billing shows one blended bonus percentage and total credit. Receipt must be confirmed before the balance can fund campaigns.
What if there is not enough balance for a renewal?
Enabled auto-renewal uses confirmed advertising balance at the agreed campaign budget. If the projected funds are insufficient, Billing and service emails remind you seven days and one day before expiry. Top up in time for bank receipt confirmation. An underfunded renewal waits; missed time is not billed. Cancelling renewal leaves the current term running.
Do I need an account to use research?
You can explore research, About, How it works, FAQ and Contact without signing in. Sign in to save order requests and manage campaigns, creative, your profile and billing history. Your draft keyword selection is stored in this browser until you submit a campaign.
How do I reset my password?
Open My account and choose Forgot password on the sign-in form. Follow the email instructions to set a new password. Use the same email address as your existing account.
How can I protect my account and download my data?
Open Security & privacy inside My account. Verify your email, add an authenticator and save the one-time recovery codes privately. You can change your password, sign out other sessions and download a JSON account export after re-entering your credentials. Use Privacy choices for broader access or deletion requests. Password resets do not remove an enrolled authenticator.
Are ads charged per click or per impression?
Advertising credit is spent only on valid delivered clicks at the accepted CPC, never per impression. The graduated bonus is added once when your bank transfer is confirmed. Live delivery remains disconnected; pending transfers and earlier simulated funds cannot fund a campaign.
How can I add funds or get help with billing?
Billing is inside My account. When Default Card testing is enabled, you can add simulated funds and authorize test refills. Refills top up the wallet; they do not increase campaign limits or renew campaigns. Real payment methods remain disconnected. For questions about an account, order or saved history, use Contact and include the relevant reference. Never send passwords or full payment credentials by email.
Still have a question?
Tell us what you’re trying to do and include an order or campaign reference if you have one.